Advanced Certificate in Sales and Marketing

The Advanced Certificate in Sales & Marketing (ACSM) provides learners with a strong foundation in business and marketing principles required to thrive in today’s customer-driven marketplace. As organizations increasingly focus on customer engagement, effective communication, and value creation, the demand for professionals with practical sales and marketing knowledge continues to grow.

This programme introduces students to the fundamentals of Business Management, Sales & Marketing, Consumer Behavior, and Personal Selling & Communication Skills. Learners develop an understanding of how businesses operate, how customers make purchasing decisions, and how effective communication and relationship-building contribute to organizational success.

Through a combination of theoretical knowledge and practical learning activities, students gain essential skills in customer interaction, teamwork, problem-solving, and professional communication. The programme prepares learners for entry-level opportunities in sales, customer service, retail management, and marketing support functions while providing a solid academic foundation for higher-level studies.

Aligned with SLQL Level 2, the ACSM is an ideal starting point for school leavers, aspiring entrepreneurs, and individuals seeking to build a rewarding career in sales and marketing.

Programme Overview

Programme ID :

ACSM

Mode :

online

Duration :

4 months

Coordinator :

Mr. Niduk Wimalaweera

Programme objectives

To provide learners with a fundamental understanding of business management, sales, marketing, and consumer behavior concepts.

To develop essential communication, personal selling, and interpersonal skills required for entry level sales and marketing roles.

To equip learners with the ability to identify customer needs, market opportunities, and basic marketing strategies in modern business environments.

To enhance learners’ understanding of consumer buying behavior and its influence on marketing decision making.

To develop professional attitudes, ethical values, and teamwork skills necessary for effective workplace performance.

Admission Requirements

G.C.E O/L 6 passes

Programme Structure

Semester 1 (slql 2)
Introduction to Business Management	ACSM11014
Fundamentals of Sales & Marketing	ACSM11024
Essence of Consumer Behaviour	ACSM11033
Personal Selling & Communication Skills	ACSM11044

Learning Outcomes

Explain fundamental concepts and functions of business management and their application in organizational settings.

Demonstrate an understanding of core sales and marketing principles, including market orientation and the marketing mix.

Analyze consumer behavior and the factors influencing customer purchasing decisions.

Apply basic sales techniques and customer relationship practices to support business objectives.

Demonstrate effective verbal, written, and interpersonal communication skills in professional and sales environments.

Exhibit teamwork, personal effectiveness, and professional conduct required for entry-level sales and marketing roles.

Contact Person/s

Coordinator: Mr. Niduk Wimalaweera

Email: nidukw@timesschool.lk

Phone Number : 077 800 0888

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